Promote Your Sale on Black Friday, By Using Personalization

Black Friday 2022 is without a doubt one of the busiest internet shopping days of the year. On Black Friday sales of last year, 88 million Americans made online purchases totaling $8.9 billion.

I'm here to inform you that personalization is the best strategy if you're wondering how to profit from the biggest shopping season of the year! 

1. advertise your next deal to attract more customers

Frequently, first-time customers aren't quite ready to buy. They're presumably just perusing and gathering data, so a compelling incentive may be precisely what they require to join your email list.

The type of enticement that could work is advertising your impending sales prior to best buy back Friday.

Given that popups are one of the finest ways to build a strong email list, WodBottom utilized them for this plan. The popup specifically asked their new visitors to subscribe to their email marketing list.

Obvious used a similar approach. The only distinction is that they now need phone numbers from new visitors rather than emails.

Why? Because 98% of the time, receivers open SMS texts However, fewer than 20% of emails are really opened. This implies that if you text them rather than email them, they will really see your Black Friday bargains.

The countdown timer in this popup, which heightens the urgency, is another crucial feature.

2. Expand your email database on Black Friday Deals

Growing your list is best done in the weeks before the sale, but you may even do it on Black Friday.

Remember to only display this message to new visitors or those who haven't joined your email list yet.

An OptiMonk popup was utilized by the Mosaic Fine Art Collective to advertise their Black Friday sale. They provided free delivery and a 20% discount.

3. create a subscriber-only exit-intent popup

They built up exit-intent marketing for departing visitors once the Black Friday sale had begun and the teaser advertising was gone.

Take note of the fact that this popup did not request an email address. It's because they exclusively advertised to website visitors who had previously joined their email list.

To heighten the sensation of urgency and scarcity, they also employed the tagline "Hurry, supply is limited." This notice is ideal for site visitors who are currently perusing your product pages without adding anything to their shopping basket.

4. Use a subliminal note for all guests

You are more than welcome to inform every visitor about your sale. However, you ought to utilize a subdued reminder, such as a sticky bar.

That is what kommunicate.ai accomplishes. They employ a sticky bar with the call-to-action "Get early access" to advertise their outrageous deals. Visitors who click the button are directed to another page with further details and a space for an email subscription if they're interested in their sale.

They avoid overwhelming any of their visitors by just putting the most pertinent information on their sticky bar.

Wrapping Up

Hopefully, something on our list of Black Friday sales 2022 customizing suggestions caught your eye!

Have you finished putting up your marketing or have you finished preparing everything for your Black Friday sale? Comment below and let us know!